Mina Owen

SENIOR EXPERIENTIAL DESIGNER | ADVERTISING, EVENTS & BRANDING

ADIDAS / ARSENAL / AMEX / DYSON / NEW BALANCE / GENERAL MILLS / MARRIOTT BONVOY / MICROSOFT / LENOVO / PROACTIV / REXONA / SPEEDO / UNIVERSAL MUSIC



FEATURED BRAND PROJECTS

Trippin x New Balance x London Marathon

Jax Jones, Universal Music

Olivia Rodrigo, Amex

The Hack Shack, Nature Valley

Burna Boy, Amex

City of Love, Häagen-Dazs


GRAPHIC DESIGN & VISUAL ART

Posters
Illustration & Painting



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©2026 Mina Owen

2024

American Express: Olivia Rodrigo

Graphic Design, Motion Design, Experiential Design


To celebrate Olivia Rodrigos GUTS stadium tour, we created an after party to remember that welcomed fans into a space inspired by Rodrigos raw, authentic, powerful anthems - reminding us that being uncool is in fact, cool. Using the Guts world as a starting point, we used this to explore a fun, playful and grungy aesthetic that feels like you’ve fallen down a rabbit hole into teenage bedroom nostalgia.


Agency: Momentum


 



We created several activations to keep fans entertained and immersed throughout the night, including a glitter makeup station, claw machines, interactive selfie wall, photobooth & candyfloss machines.





To build excitement and visibility for
the event, we also created a series of
fun and engaging animated graphics both for on site across the O2 and for socials.glitter makeup station, claw machines, interactive selfie wall, photobooth & candyfloss machines.

Open to freelance & ftc projects ˚ʚ♡ɞ˚ Drop me an email ˚ʚ♡ɞ˚