Mina Owen

SENIOR EXPERIENTIAL DESIGNER | ADVERTISING, EVENTS & BRANDING

ADIDAS / ARSENAL / AMEX / DYSON / NEW BALANCE / GENERAL MILLS / MARRIOTT BONVOY / MICROSOFT / LENOVO / PROACTIV / REXONA / SPEEDO / UNIVERSAL MUSIC



FEATURED BRAND PROJECTS

Trippin x New Balance x London Marathon

Jax Jones, Universal Music

Olivia Rodrigo, Amex

The Hack Shack, Nature Valley

Burna Boy, Amex

City of Love, Häagen-Dazs


GRAPHIC DESIGN & VISUAL ART

Posters
Illustration & Painting



➻ About
➻ Thoughts & Updates
➻ Email
➻ Instagram





©2026 Mina Owen

2024

Nature Valley

Graphic Design, Experiential Design

The Nature Valley Hack Shack launched at London Waterloo to create an interactive experience that engaged with commuters to both fuel them and create a space for parents to share lifehacks that make their day to day a little smoother.


Agency: Momentum









INSPIRATIONThe Hack Shack was designed with materials that could be assembeled easily and repurposed. We combined natural materials and textures with bold playful colours that made it fun for both parents and children to interact with.

 

HOW IT WORKED

Our BA’s prompted parents to share life hacks that made their day to day that little bit easier, which were then bespokely painted by a local signpainter and added to the structure.