2026

Trippin x New Balance x The London Marathon

Graphic Design, Art Direction, Experiential Design

EVENT

THE RUNNERS BREAKFAST

As part of the 2026 London Marathon, New Balance x Trippin brought together local running groups at Knees Up, an East London cafe, store and community centered space in Hackney. The event started with a run, ending at Knees Up with food, stretch sessions, live music on decks, as well as gifts and flowers up for grabs.

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BRANDING

A cohesive, fresh and playful design system inspired by map topography was created and applied across the event space, printed collateral, food, activities and gifting, which added to the unique gifting expereience for our runners. We approached set dressing from both a modular and organic POV, using breezeblocks, plants, moss, handmade ceramics, and product.

SOCIALS & DIGITAL

Check out the audio guided runs to uncover hidden gems, and learn some alternative histories - made in collaboration between Trippin and London based DJs, Tash LC and Selassie TBC.

THE SPECTATORS MAP

We created a physical and interactive digital map for each of the boroughs London Marathon ran through, spotlighting the best spots to cheer the runners on from, grab a bite, relax, rest, or take in the local sights. The design language drew inspiration of course from traditional maps, but we also wanted it to feel digital, and link to QR’s and have a considered textural element to it.

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TEAM CREDITS

AGENCY: ALL CORNERS
CREATIVE DIRECTOR: SAMI KIMBERLEY
ART DIRECTOR & DESIGNER: MINA OWEN
PRODUCTION: CHARLIE FITCH, LIA GOMEZ-LANG
PROJECT MANAGER: EDEN SUMMERS, RACHAEL BIGELOW

Mina Owen

Mina Owen 𓆝 ⋆. Graphic & Motion Design 𓆜⋆˚࿔