Mina Owen


Trippin x New Balance

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Olivia Rodrigo

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©2026 Mina Owen

2026

The Runners Atlas

Graphic Design, Art Direction, Experiential Design



EVENT







THE RUNNERS BREAKFAST


 As part of the 2026 London Marathon, we brought together local running groups at Knees Up, a cafe and community centered space in Hackney. The event started with a run, ending at Knees Up with food, stretch sessions, live music, as well as gifts and flowers up for grabs.

Read more here



BRANDING





A cohesive, fresh and playful design system was created and applied across the event space, printed collateral, food, activities and gifting, which added to the unique gifting expereience for our runners.



SOCIALS & DIGITAL





Check out the audio guided runs, made in collaboration between Trippin and London based DJs, Tash LC and Selassie TBC.




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TEAM CREDITSAGENCY: ALL CORNERS
CREATIVE DIRECTOR: SAMI KIMBERLEY
ART DIRECTOR & DESIGNER:  MINA OWEN
PRODUCTION: CHARLIE FITCH, LIA GOMEZ-LANG
PROJECT MANAGER: EDEN SUMMERS, RACHAEL BIGELOW